Brands are swapping CTV for out-of-home advertising because it’s more effective. Out-of-home advertising, which includes billboards, bus shelters, and other ads seen outside the home, is becoming an increasingly popular way for brands to reach consumers. And for a good reason: research shows that out-of-home advertising is more effective than traditional television advertising. Out-of-home advertising, which encompasses various formats, including billboards, bus stops, and digital signage, is becoming increasingly popular for brands to reach consumers. A study by the Outdoor Advertising Association of America found that out-of-home advertising delivers a higher return on investment than any other traditional media channel, including television.

1. Out-of-home is fraud-free

Out-of-home advertising is fraud-free, so brands are increasingly swapping CTV for out-of-home campaigns. Advertisers can be confident that their messages will reach the right audience in the right context with little to no risk of fraud. In a world where ad fraud is rampant, out-of-home offers a safe and effective alternative.

Out-of-home is also less expensive than other forms of advertising, making it an attractive option for budget-conscious brands. In addition, out-of-home campaigns can be targeted to specific locations, which helps to ensure that the right people see the ads.

2. It's brand-safe (and widely trusted by consumers)

Out-of-home advertising is on the rise. And for a good reason. It’s a powerful medium that can reach large numbers of people quickly and efficiently. Plus, it’s brand-safe and widely trusted by consumers. A recent study showed that out-of-home advertising is twice as effective as digital advertising in building brand awareness. So it’s no wonder more brands are swapping CTV for out-of-home advertising. Not only is out-of-home advertising more effective than CTV, but it’s also less expensive, and the cost per thousand impressions for out-of-home is just a fraction of the cost of CTV.

Out-home advertising offers brands a unique opportunity to reach consumers in various settings. From busy city streets to rural highways, out-of-home advertising can reach consumers where they live, work, and play. If you’re looking for a more effective and less expensive way to reach your target audience, consider swapping CTV for out-of-home advertising. It’s a powerful medium that can help you achieve your marketing goals.

3. It's efficient (offering one of the lowest CPMs of all mediums)

Out-of-home advertising is becoming an increasingly popular choice for brands, as it is a highly efficient medium. OOH offers one of the lowest CPMs of all mediums, making it an extremely cost-effective way to reach consumers. Additionally, OOH has a wide reach, reaching consumers across different demographics and geographies. OOH, campaigns are highly effective, generating high levels of awareness and recall. OOH is one of the most effective media for driving brand awareness, with studies showing that it can increase brand awareness by up to 10%. Additionally, OOH campaigns are highly effective at driving purchase intent, with studies showing that they can increase purchase intent by up to 20%. OOH is a highly flexible medium that can be customized to meet the needs of any brand. OOH, campaigns can be tailored to target specific audiences, geographies, and periods. Additionally, OOH can complement other media channels, such as television and radio.