As we move into the 21st century, new and innovative marketing strategies are constantly emerging. One such strategy on the rise in recent years is out-of-home advertising or OOH advertising. OOH, advertising can be seen everywhere, from billboards and bus stops to airport terminals and sports arenas. And as technology continues to evolve, this type of advertising is becoming increasingly more sophisticated, with interactive displays and sensors that can track consumer behavior.

What is the Definition of Out-of-Home?

OOH, advertising or Out-of-Home advertising is a form of marketing reaching consumers outside their homes. This can include billboards, transit ads, and street furniture. OOH has become an important part of the advertising industry, allowing brands to target specific demographics and geographies.

  • Digital Billboards


One of the most popular trends in OOH advertising is digital billboards. These displays use LED technology to show full-color, high-resolution images and videos. And because they’re highly visible and impossible to ignore, digital billboards are an effective way to grab attention and deliver your message.


  • Interactive Displays


Another trend that’s gaining traction in the world of OOH advertising is the use of interactive displays. These displays can be activated by passersby, who can then interact with the content on the screen. For example, they may be able to play a game, answer a poll, or learn more about a product or service. Interactive displays are a great way to engage consumers and get them involved with your brand.


  • Sensor-Based Advertising


As technology continues to evolve, OOH advertising is becoming more and more sophisticated. One of the latest trends is sensor-based advertising, which uses sensors to track consumer behavior. This information can then deliver personalized messages to consumers based on their specific needs and interests.

CONNECTED CONSUMERS. A lead role in the evolving media landscape

With the growth of digital OOH, advertisers can now reach consumers with highly targeted messages that are timely and relevant to their current location. This has made OOH more attractive for marketers looking to reach on-the-go consumers. Digital OOH is also becoming more interactive, with some displays featuring touchscreens that allow consumers to engage with the content in new ways. This interactivity can make OOH ads more memorable and effective. Overall, OOH advertising is a rapidly evolving medium that offers marketers a unique way to reach consumers. As consumers spend more time outside their homes and on the go, OOH will become an increasingly important part of any marketing mix.

CONSUMERS ARE ON THE MOVE. Be where your audience is.

Outdoor advertising is one of the most efficient and effective ways to reach consumers in today’s urbanized world. According to a study by the Outdoor Advertising Association of America (OAAA), people living in urban areas are exposed to outdoor ads an average of 5,000 times per week. That’s more than any other type of advertising, including television, radio, and print.


Furthermore, outdoor ads have a high level of “spontaneous recall,” – meaning that people are more likely to remember seeing them without being prompted. This makes outdoor advertising an ideal way to reach people on the go who may not be paying attention to other forms of media. The global outdoor advertising market is expected to reach $32.97 billion by 2025, up from $24.50 billion in 2017, according to a report by Grand View Research. This growth is driven by several factors, including the continued urbanization of the world’s population and the increasing use of digital technology in advertising.

NEW OOH TECHNOLOGIES. Pioneering innovation within new media.

OOH, technologies have long been seen as a viable option for advertisers because they offer a unique opportunity to reach consumers away from their computers and televisions. In recent years, there has been significant innovation within the OOH space, with new technologies emerging that allow for more creative and interactive ads.


  • In-Store Digital Signage


In-store digital signage is one of the most popular new OOH technologies. This type of signage uses LCD or LED screens to display content, usually in the form of video ads. Digital signage can be found in various retail locations, from grocery stores to shopping malls.


  • Digital Signage


Digital signage offers several advantages for advertisers. First, it allows for highly targeted advertising, as retailers can use customer data to determine which ads to show on screens. Second, digital signage is interactive, meaning that consumers can engage with the ads in various ways. And third, digital signage is constantly evolving, with new technologies emerging all the time that allow for even more creative and engaging ads.


  • Augmented Reality


AR is a technology that allows users to view digital content in the real world. For example, an AR app might allow users to point their phones at a certain object and see information about that object on their screen. AR is quickly becoming a popular tool for advertisers, allowing them to create truly interactive and immersive ads.



Another new OOH technology gaining popularity is programmatic out-of-home (OOH) advertising. Programmatic OOH is a type of automated advertising that uses real-time data to target consumers with ads. For example, an advertiser might use programmatic OOH to target people near a certain store or search for a particular product online.