Out-of-home (OOH) advertising is becoming an increasingly relevant channel for business-to-business marketers due to advancements in data-driven targeting, digital screens, and audience measurement.
Out-of-home (OOH) advertising has traditionally been viewed as a brand-to-consumer (B2C) advertising channel. Posters and billboards are strategically placed to attract the attention of as many consumer eyeballs as possible. This type of advertising is well-suited to increasing consumer awareness in a particular geographic location.
Because of recent audience targeting and measurement developments made possible by programmatic digital out-of-home (DOOH) advertising, the digital out-of-home (DOOH) channel has proven to be an effective component of a B2B marketer’s strategy. This strategy is intended to drive intent and consideration among business decision-makers.
B2B marketers can now be more data-driven, thanks to the programmatic DOOH technology available today. This enables them to target unique audiences within organizations on a granular and behavioral level. It also increases flexibility and control because advertisers are no longer limited to advertising in predetermined locations; rather, they can activate DOOH screens wherever significant numbers of their target audience are likely to be located, based on anonymized data and movement patterns. This allows advertisers to better reach their target audience in a manner that is more relevant to them.
Brands can use the power of programmatic DOOH to create custom audience segments based on the specific industry and type of business they want to target by areas such as business centers and event venues where decision makers within those companies are expected to be located. This can be accomplished by using the power of programmatic DOOH to create custom audience segments.
DOOH screens can be activated using historical mobile location data when a concentration of mobile devices is identified in those specific regions, enabling B2B marketers to target their audience with relevant and timely messaging. This is made possible by the use of locations.
To create effective campaigns, our marketers understand the changing nature of advertising. Programmatic OOH is a new form of media that enables brands to meet their consumers where they are. It makes reaching consumers easier and maximizes return on investment with personalized ads for the target audience. The ability to adapt is crucial in today’s advertising world, and the use of programmatic OOH can make the most of this growing trend in advertising.
Programmatic OOH is the most efficient way to reach a large audience with a single ad. Programmatic DOOH is efficient, measurable, and a top priority in B2B marketing. This is a significant advancement in the industry. Marketers can assess a customer’s level of interest in a particular product or service by analyzing the data about the customer’s online behavior, also referred to as intent data. Then, they can understand whether audiences in the offline world exposed to programmatic DOOH advertising show intent towards specific B2B content after seeing an ad by comparing them with a control group.
With programmatic OOH, you can target specific demographics and locations, and even periods. For example, you can target customers during happy hours and encourage them to shop indoors by customizing your ad according to the weather. Alternatively, you can customize your ad to fit the current time and place. Programmatic OOH will help you reach more potential customers with less to spend.
Oongalee is a leading provider of digital OOH solutions. Programmatic OOH allows advertisers to customize their ads and build excitement for their next film. Because of this, advertisers can build excitement about their latest film, launch new products, or boost sales. And the ability to adapt to change is essential in today’s advertising world.
A programmatic OOH advertising strategy utilizes data from a mobile location and tracking features to adjust the ads based on certain factors, including weather, time of day, and other variables. Ultimately, programmatic OOH allows you to speak directly to the specific demographic you want to reach. Using data from the mobile location is particularly effective because it allows you to tailor your ads based on consumer preferences and behavior.
Another way to make DOOH advertising work for your brand is to integrate it into other campaigns. For example, programmatic DOOH ads can be used to retarget mobile users or solidify a social campaign, a relatively new form of advertising.
For programmatic DOOH, location data is essential for targeting, planning, and measuring. Oongalee is an example of a programmatic digital OOH solution that can track location data and target ads based on their target audience’s demographic. This location-based advertising technology is also used by Placed, a startup owned by Snap, Inc., to match location data with online ads.
Programmatic OOH allows brands and marketers to create sparks between their messages and consumers by customizing campaigns and speaking to their audience. This type of advertising has several advantages.
Because of its high impact, programmatic DOOH enables brands and advertisers to reach consumers more effectively. This new form of advertising enables advertisers to buy their ads based on the time of day, temperature, traffic, and context. It is the future of outdoor advertising. With programmatic DOOH, brands can maximize their campaigns’ efficiency by using first-party customer data to target audiences.
OOH, advertising has many advantages over traditional advertising. OOH is often placed at strategic locations, where it can reach a wide range of demographics. Additionally, programmatic digital OOH can be tailored to specific locations and times, such as during the day or happy hours. If the weather is bad, you can target ads encouraging people to stay indoors. This way, you’re not just reaching an audience you know but also a demographic that’s relevant to your brand.
Oongalee helps brands achieve their marketing goals through programmatic DOOH. However, the platform combines ads with valuable content. By using branded content, a brand can communicate values and set expectations for the brand’s interaction and pace-setting.
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